New Course Proposal to EMBA Program, National Central University

By Wesley Shu, Associate Professor

 

Course Title:

Business Communication in English – General Level

 

Description:

The purpose of this course is to provide learning and practicing opportunity for students on business English.  Due to its special geographical and eco-political environment, Taiwan is facing more and more intense global competition.  Taiwan may well survive, but to succeed, it requires more effort.  Although Taiwan can put forward a variety of competitive strategies, language excellence is without doubt the catalyst to the success of Taiwan’s globalization.  Nevertheless, competence in English is a goal, not an achievement for corporate Taiwan yet.

 

This course will provide different scenarios and thus create a situational learning environment in class.  Some scenarios are job interview, chatting on an airplane, social work, insurance policy, etc.  Students will learn how to compose sentences in different business situations, write business messages, demonstrate appropriate manner in business meetings, discern the sophistication of different business cultures, convince business partners with good attitude, make persuasive presentations, etc.

 

I will not simply teach students how to speak English but also familiarize students with Western culture, which I believe is the essence of business communication with westerners.  I will also invite people, whose jobs are business and culture exchange, to deliver lectures.  For example, L’alliance française法國文化協會, ITI Ireland 愛爾蘭工業發展署, etc.

 

The audience of this course is those who already have finished college freshman level English and have at least one-year work experience.

 

Textbooks:

I will choose one or more of the following textbooks:

 

¨       Foundations of Business Communication: An Integrated Approach, by Dona J. Young, McGraw-Hill Irwin, 2006.

¨       Excellence in Business Communication, 7th Edition, by John V. Thill and Courtland L. Bovée, Pearson Prentice Hall, 2007.

¨       Speak Business English Like an American: Learn the Idioms & Expressions You Need to Succeed On The Job!, by Amy Gillett , Language Success Press, 2005.

¨       Business English, Living Language, 2005

 

 

國立中央大學  EMBA課程規劃大綱

粟四維副教授

 

課程名稱

英語商業溝通　初級

 

課程描述

此課程的目的是提供學生在商業英文上的學習和實作機會．由於特別的地理特性和經濟政治環境，台灣正面臨愈來愈多､且劇烈的全球競爭．在此當下，台灣或許能生存良好，但想要成功則需要更多的努力．雖然台灣能提出各式各樣的競爭策略，但是卓越的語言能力無庸置疑是台灣全球化成功的催化劑．然而，英語能力目前僅止是個目標，台灣大眾還尚未達成．

 

在課堂上﹐我們將提供不同的情境，以創造一個情境式學習環境．例如工作面試、在飛機上對談、社交工作或保險契約等情境．學生們將學習如何在不同的商業情境裡建構出英文句子、寫出商業用語、在商業會議裡展現合宜的禮儀、了解不同的商業文化、以良好態度使商業夥伴信服、並能呈現出有說服力的報告等．

 

我將不只教導學生如何說英文，還會讓學生更熟悉西方文化，這是和西方人進行商業上溝通的根本．同時我也會邀請從事商業和文化交流工作的人們來演講．例如，L’alliance française法國文化協會，ITI Ireland 愛爾蘭工業發展署等組織．

 

此課程是針對大學英文程度，並且至少有一年工作經驗的對象而設計的．

 

上課用書

我們選擇以下列出書本的其中一部分

 

¨       Foundations of Business Communication: An Integrated Approach, by Dona J. Young, McGraw-Hill Irwin, 2006.

¨       Excellence in Business Communication, 7th Edition, by John V. Thill and Courtland L. Bovée, Pearson Prentice Hall, 2007.

¨       Speak Business English Like an American: Learn the Idioms & Expressions You Need to Succeed On The Job!, by Amy Gillett , Language Success Press, 2005.

¨       Business English, Living Language, 2005

　

英文商業溝通

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